| |
| |
|
Internet Marketing Information |
|
|
|
Getting A Solid Internet Marketing Foundation
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online success is to model those who are already successful at what you want to do. It' s that simple. Of all of the chores involved in building your business, marketing is usually the most critical. Poor marketing is also the reason so many businesses fail. You need to learn to properly market your business or hire someone else to do it for you. I'll give you a few recommended resources to help jumpstart your education in a minute. A second extremely important skill that goes hand-in-hand with marketing is generating publicity. You can have the greatest product in the world, but if no one knows about it, it may as well not exist. If no one knows about you, then you won't make any sales! Let's look at generating publicity first... Publicity can take many forms, and they often overlaps what many would define as marketing. For today, I want you to focus on the most effective, and often cheapest, publicity. In fact, this great publicity is often free. What we're talking about here is publicity generated by getting the media and others talking about you and your business. We're talking about the publicity typically generated through tools such as press releases and doing media interviews. Why is the above type of publicity so powerful? It's so powerful because people believe what others say about you MORE than they believe what you say about yourself. So when you can get magazines, newspapers, television and radio personalities, and even online ezines talking about you, those hearing this buzz believe it more and are therefore more likely to go check you out. A second reason this type of publicity is so powerful is because you can literally generate millions of dollars in free publicity if you know what you are doing. You may not be able to afford a full-page ad in a major magazine or newspaper. However, let the right person know about your story and that same publication will be all to happy to tell the world about you... and give them your website url and/or your toll-free phone number. Learning to get media attention is not hard. To make it even easier, I've arranged for my friend, Annie Jennings, who runs a top PR agency, to help you a little. Her site is at: http://www.anniejenningspr.com/teleseminars.htm I gave you the above url because it is the page where she tells you of upcoming teleseminars she's hosting on various promotion and sales-related topics. These teleseminars are all free. While at Annie's site, sign up for other goodies she offers including courses in generating press releases, creating a platform, getting on top radio shows, etc. She'll give you all types of freebies like audiotapes and coffee cups. When I first met her, and she sent me an intro package, it felt like Christmas :-) So we'll let Annie turn you into a "media darling." Then you can focus on learning marketing. This is where most online business people should probably spend 80% of their time - not on all of the busywork that you can get someone else to do. The highest and best use of your time is probably in marketing your business, not making webpage updates, writing or even creating products. You can get freelancers to do this for you very inexpensively at places like Elance.com Marketing is nothing more than communicating the benefits of your products or services effectively to your ideal customer. It all hinges upon effective communications, and your communications can be greatly improved if you understand how and why we interact the way we do with each other. To get a firm grasp on that topic I recommend that you read the book, "Influence, The Psychology of Persuassion," by Dr. Robert Cialdini. You'll never be the same after you've read and digest this book. If you're like me you'll find yourself reading it over and over! You can find this book at online bookstores. Another solid book on marketing is Jay Abraham's "Mr. X" book. This 376 page book distills several decades of the marketing know-how of Jay Abraham. The full title of the book is "Money-Making Secrets of Marketing Genius Jay Abraham And Other Marketing Wizards - A No-Nonsense Guide To Great Wealth and a Personal Fortune." This book is so good that you could devote six month just to studying the one book, and you'd understand more about marketing than 95% of your competitors. This book is marketed by the Abraham Marketing Group, but Internet marketers working with the group run specials from time to time. Just watch your email for one of these specials. A course that I recommend that isn't just on marketing but on developing the proper mindset is by Dr. Robert Anthony. It's called "Know How To Be Rich." In order to run a really successful business, you need to properly train your mind. Many people actually need to give themselves permission to be successful. Dr. Anthony's course was a big "A-ha" for me and many of my clients. You can find it at: http://TheInternetLifestyle.com You'll notice that none of the resources just recommended were specifically Internet-marketing-only resources. That's because internet marketing is just an offshoot of marketing, and most of the principles are the same. Most Internet marketers who are struggling, don't have a good grasp of the over-riding basic marketing principles. That's what the above resources will provide. Two Internet marketing resources I will recommend are a private membership site I've set up, and a course on how to generate website traffic. You can find my site at: http://TheRealSecrets.com The webpage does a great job of explaining why you need to be a member :-) Without website traffic, your website basically has the same results as a billboard on a highway that no one travels. It produces no results because no one sees it. So you do need to learn how to generate traffic. For that I recommend the very indepth, crash course offered by John Reese's Traffic Secrets. I've personally gone through the 13 CD's and DVD ROM's, and 3 manuals - TWICE. You can check out this course at: http://TrafficSecretsByJohnReese.comIt's a little expensive, but well worth it if you USE what he teaches. If you aren't going to use it, then you should save your money. If you work your way through the above resources you'll be well on your way to building a massively successful online business. None of these resources are something you give a quick glance and then the magic happens. They all require effort. Put in the effort now and you'll have a very solid foundation upon which to build your Internet marketing business. By understand basic marketing, and then how the internet differs, you'll possess some very powerful, rarely mastered knowledge. Copyright 2004 Willie Crawford Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, network marketing trainer, and life-time student of marketing. He shows people how to actually generate substantial income on-line using very simple SYSTEMS. An example of such a system can be studied and duplicated at: http://ProfitMagician.com
MORE RESOURCES:
Google News |
 |
|
|
RELATED ARTICLES
A World Outside The US With the exception of myself and a small handful of very remote and isolated journalists, no-one today bothers writing about the growth of the web. It's old news, and we already get it. 3 Highly Effective Strategies To Power Up Your Business in 2005 Whatever your business resolutions may be for this year, youneed to take action. Each day that passes by is lost profitsif you don't do anything to improve your business. Google AdWords and AdSense - A Dynamic Small Business Marketing Duo Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Using Ad Boards in Your Marketing Campaigns Are free advertising boards a waste of time?Not if you are consistent.Of course everyone will admit that all these free advertising boards floating around the net can benefit the board owners but what about the free posters? In short, the free poster has nothing to loose and if they stay consistent and reply to those re-post notices you can absolutely build some side traffic to your site. Excelling With Online Marketing Do you want to build a successful online business?Then start using online math and use Microsoft Excel.I've written an e-book this year that sells at a profit. Milk Your Winners, Drop Your Losers In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.I hope I have given you the message strongly enough. 3 Services Your Online Business Cant Live Without It doesn't make any difference if you're promoting your own product, affiliate programs or MLM programs, there are 3 services your business can't live without.Service #1: Web HostingI'm not talking about one of those Free accounts where they throw their own ad in everytime someone visits your site. Why Online Business - The Harsh Reminder Why Online Business Is For You Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial freedom. Here are some reasons to remind these people why online business is the best way toward financial freedom. Getting Targeted Traffic by Standing Out In The Crowd Have you ever seen the trading floor in action on Wall Street? After the opening bell, things get chaotic. People who don't know what's going on might think of it as a riot situation. Some Practical Guidlines for Getting Involved with Internet Marketing This article addresses the 'how' and 'when' of getting involved with internet marketing.In this country we have been saturated with myths of instant wealth and fortunes made overnight. Online Web Marketing Tips Here is a list of a few of my favorite marketing tips and ideas. They all proved to be effective in my business, use them them for yours as well!1. If you Sell a Product, Use Online Marketing, Part 1 When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1. What Is Drop Shipping? The Perfect Solution Drop shipping one of the greatest business innovations since products. Seriously, don't laugh! I'm not joking! With what other service can you use another company's products, their warehouse, their shipping department, and have them provide you with all the information you need? Do you see what I mean now?Every entrepreneur who is looking for the most efficient way to sell products over the internet should be very enthusiastic about drop shipping. So What If You Dont Have A Website? Gasp! Choke! Gag! That's how people react when you tell them your business does not have a website. So do you really need one?This article attempts to show you how you can use the internet (and websites) to maximise your business potential using simple internet marketing strategies. The First Steps In Ideal Internet Marketing The first steps in defining your ideal marketing plan determining what your site is to accomplish. Make sure you know how to measure success before you start implementing a plan. Internet Marketing Promotion And Advertising Can Build Your Business Internet marketing promotion & advertising are crucial for your website's success. Take time to create a buzz about your site and that will keep people coming back. Viral Marketing What is Viral Marketing?"Viral marketing is word of mouth marketing on the web. In other words it is the "e" term for word of mouth marketing. Niche Marketing and Finding Your Way to Profits If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. What Rich Internet Marketers Know That You Dont Thirty years ago, I sold information via small classified ads in "ad-sheets" on how to make money teaching others how to make money. We sent out these packets of flyers called "Big Mails. The Power Of Giving 1.Why give away what you could sell?That's a fair enough sort of question.
|
| home | site map |
| © 2007 |
